GLOBAL LOCAL (Logo Identity)
Identity for the recent Publisher's Round Table, sponsored by
the Frankfurt Book Fair and the German Book Office.
HOSHRUBA: THE LAND AND THE TILISM (Book Cover, Design and bespoke Type Illustration)
Left: The cover we prefer.
We believe the typography adds to the mystery
and adventure of this series which is likened to the Lord of the Rings series.
Right: The actual cover used by the client.
GUINNESS (Design of Icons for Satchi & Satchi)
OBEROI HOTELS (Emailer Design)
SERIES OF BOOKS BY RAMACHANDRA GUHA (Book Cover Concepts)
DEATH IN MUMBAI (Book Cover)
This book looks at the gruesome murder of a TV producer in
Mumbai by a woman he loved and her lover, who cut his body
into several pieces.
Left: The cover chosen by the client, emphasises the love triangle
Center:
This cover is a metaphor of his body being cut on a tragic
May morning in Mumbai.
Right: The media hype following the killing is emphaised through the
use of collage from newspaper cuttings.
METAPHORS IN MATTER (Catalogue Design for Gallery Espace)
THE 10 LAWS OF LEARNING (Book Cover Design)
PLAZM MAGAZINE, PORTLAND, OR (Illustration, Typography and Editorial Design)
INDIA ART SUMMIT (Corporate Logo Design for Hanmer Group)
The new identity design for India Art Summit.
INDIA ART SUMMIT (Corporate Logo Design for Hanmer Group)
The new identity design for India Art Summit.
IMF: Indian Mountaineering Foundation's Fifteith Anniversary Logo (Logo Design)
INDIAN MOUNTAINEERING FOUNDATION (First Day Stamp, Cancellation Stamp, Postage Stamp and Posters)
As part of the 50th anniversary of the IMF, they are calling attention to the plight of the Himalaya, which are suffering from climate change. Reduction in snow levels, melting of
perennial glaciers and the effects to flora and fauna are some of the many concerns. Unlike most of us, the mountaineers of the Indian Mountaineering Foundation see the day to day
effects to the tallest wonder of the world—the Himalaya.
ARI: Applied Research International (Logo Design)
ARI is a marine simulation company. Since simulation is in
essence a reflection of reality, we made the forms of "r" and "i"
out of the forms of "a".
WALKING THE CITY (Photography Poster)
Taken in one of the most walkable cities in the world, this is a graphic study of people walking on 23rd street in
New York City.
Musem of Modern Art, New York (Wesbite Design with Anh Tuan Pham, Art Director)
TRUESO (Poster Illustration and Design)
I WITNESS (Book Cover Design proposal for Roli Books)
BUDDHA THE FILM (Print Collateral and Logo Design)
The design of the logo and a series of promotional materials for the film Buddha. I used a 'western' treatment for the logo for
a couple of reasons. One, no English typeface can look like Indian typefaces, and the ones that do, look fake and cheezy.
Two, this a Hollywood film that will treat the story of the Buddha in a "contemporary" (aka western) way.
RAW i.e. REACTION AGAINST WAR (Logo and Identity Design)
RAW is a TV channel that looks at the other side of WAR. Despite (or may be because of) globalization, this is the age of fractured and disjointed relationships between cultures.
The goal of RAW is to show its viewers the painful rebuilding of families... of countries that take place after a War... in an effort to prevent further Wars.
DESIGN SCHOOL INDIA a.k.a. DESI (MFA Thesis Brand Development)
I find DESI to be an appropriate name for a design school in India, since desi means "Indian" and it consists of the
first 4 letters of design. The logo is based on 2 main aspects on Indian culture. One, its religion and two, its rich languages.
The 8 petaled lotus is holy for Hindus and Buddhists, and it means openness to other cultures. The rounded forms reflect the
nature of many Indian language scripts.
DESIGN SCHOOL INDIA a.k.a. DESI (MFA Thesis: Brand Proposal Book)
This cover of the thesis for DESI has the letters spell out the full-name name of the school as well as create an outline of the map of India.
COCHS or Community Oriented Correctional Health Services (Logo and Identity System proposal)
COCHS is an organization that helps newly released inmates secure a health care provider, thereby providing a link between the correctional and societal
health care systems. The goal of the identity is to indicate the coming together of various organizations to provide quality health care to former inmates.
The openness of the mark is a metaphor for the newly gained freedom by the former-inmate.
NEGATIVE (Magazine Covers: Graphic Design and Photography)
Negative is a quarterly photography magazine that focuses on one theme per issue. Themes can include product photography, architecture,
stock, poverty, nostalgia etc. The demographic for this magazine includes graphic designers, stock agencies, ad agencies, galleries, museums,
libraries and of course photographers.
SADAK(Art-direction of Illustration and Typography for Poster Design)
Sadak means street in Hindi. This poster was done for one of my street
photography shows in Delhi.
This poster uses the Indian vernacular
"Bollywood" style or the "street style" and was literally stuck all over the
streets of Delhi.
EVERYTHING IS SEPARATED BY WATER (Book Cover Design)
A book on the artist, Maria Magdelena Campos Pons. The book title comes from the fact that Campos Pons is Cuban,
of African origin and lives in North America. Her work, which is fractured into diptychs and triptychs is about the
3 continents (place) and the past, present and future (time). The cover is created by turning one of her images
into a triptych and creating divisions through typography. **Featured in Asian Graphics Now! by Taschen Books (2010)
BUDDHA THE FILM (Print Collateral and Logo Design)
The design of the logo and a series of promotional materials for the film Buddha. I used a 'western' treatment for the logo for
a couple of reasons. One, no English typeface can look like Indian typefaces, and the ones that do, look fake and cheezy.
Two, this a Hollywood film that will treat the story of the Buddha in a "contemporary" (aka western) way.
RAW i.e. REACTION AGAINST WAR (Logo and Identity Design)
RAW is a TV channel that looks at the other side of WAR. Despite (or may be because of) globalization, this is the age of fractured and disjointed relationships between cultures.
The goal of RAW is to show its viewers the painful rebuilding of families... of countries that take place after a War... in an effort to prevent further Wars.
CELEBRATING FREEDOM 12151791 (BookDesign)
This book, celebrates the launch of the Freedom Museum in Chicago. 12151791,
refers to the date—December 15, 1791,
when the Bill of Rights was ratified. We based the book design on the main installation in the museum, which consists of
letter-size metal plates with quotations on freedom die-cut through it. In the same spirit,
I decided to emphasize this
dimension of the plates, by using a dotted line throughout the book, with die-cuts appearing on the cover and the
section dividers.
BIEDERMEIER, THE ART OF SIMPLICITY (Typeface design)
Biedermeier was a movement of simplicity—of making design simple and elegant, devoid of ornamentation.
At Studio Blue we translated this core idea into the design of the book by creating a sans-serif (simplified)
version of the typeface Didot, which became like the furniture—stripped of ornament.
DESIGN SCHOOL INDIA a.k.a. DESI (MFA Thesis Brand Development)
I find DESI to be an appropriate name for a design school in India, since desi means "Indian" and it consists of the
first 4 letters of design. The logo is based on 2 main aspects on Indian culture. One, its religion and two, its rich languages.
The 8 petaled lotus is holy for Hindus and Buddhists, and it means openness to other cultures. The rounded forms reflect the
nature of many Indian language scripts.
DESIGN SCHOOL INDIA a.k.a. DESI (MFA Thesis: Brand Proposal Book)
This cover of the thesis for DESI has the letters spell out the full-name name of the school as well as create an outline of the map of India. **Featured in Asian Graphics Now! by Taschen Books
DESIGN SCHOOL INDIA (DESI) (BRAND IDENTITY)
The 'desi' wordmark is used as a 'vessel' for various Indian symbols such as patterns,
vernacular imagery and type — symbolic for all the various disciplines of design.
BLUE BIRD & CO. (rescued type)
These handmade wooden 1 foot tall letters have been rescued from a more than 50 year old business in Connaught Place, Delhi
COCHS or Community Oriented Correctional Health Services (Logo and Identity System proposal)
COCHS is an organization that helps newly released inmates secure a health care provider, thereby providing a link between the correctional and societal
health care systems. The goal of the identity is to indicate the coming together of various organizations to provide quality health care to former inmates.
The openness of the mark is a metaphor for the newly gained freedom by the former-inmate.
WHITE & CASE LLP (Website Design)
White & Case, a law firm, wanted a few recruiting site that would stand out from the competition. Designing the website,
was a collaborative process—I worked with 2 other designers to come up with this solution. I developed the navigation, and
designed the secondary and tertiary landing pages and the video library (shown above). I also designed the icons used
in the videos.
MAN>MANNEQUIN, MACHINE>MAN(Text, Photography and Design of Book Spreads)
These are spreads from a book I wrote, photographed and designed. Set in the near future,
this book is about how we humans are becoming more artificial and how our machines are becoming
more human... until one day, we become them and they, us.
